Fractional VP of Organic Growth
Your first senior organic growth hire for Series A–C companies where organic should be working but isn't.
I help growth-stage companies build organic revenue engines that compound over time - starting with search and content, expanding into the full funnel.
How I help
In short, I figure out what’s broken, how to bring in the right traffic and embed with your team to execute and drive revenue.
What’s broken – I start by understanding where your site and organic channel is at – site health, content gaps, technical issues, competitive landscape, search demand analysis, and programmatic opportunities.
The strategy & roadmap – I work with your team to build a roadmap based on your site, industry, specific opportunities, and team’s capabilities – all aligned to drive revenue and users.
Embedded growth leadership – If you want a long term partner beyond building a strategy and roadmap, I’ll embed as your fractional organic growth leader. Accountable to revenue and growth targets – driving execution of the strategy, partnering with product and engineering to implement the roadmap.
Expand the funnel – Once we’re driving the right traffic, we work on connecting the funnel – product led growth, conversion, retention, and LTV to compound the organic ROI, not just drive clicks.
Key Services
- Fractional VP of Growth
- Full-funnel growth diagnostics
- Acquisition, activation & retention systems
- SEO, AI & content growth strategy
- Experimentation & analytics architecture
- Growth team structure & hiring
Who I work with
I partner with early and growth stage startups that need senior growth leadership without a full-time hire.
I’m a fit for teams looking to:
- Build or rebuild their growth engine
- Improve activation, retention, and acquisition
- Implement product led growth loops
- Create a real strategy and roadmap when growth is flat or fragmented
Why teams choose me
- I bring 15+ years of hands-on experience with marketplaces and consumer businesses
- I move fast and create clarity where teams feel stuck
- I build durable systems, not short-term hacks
- I join the team, I’m not an outside consultant throwing a strategy deck at you
- I’m easy to work with
