Case Studies

How I can help

Consulting Services

I work with companies to drive meaningful results – more users, more revenue, and more leads. I primarily focus on, and provide the most value, with strategy projects, but I can support more tactical projects end to end when needed. 

I typically create strategies and work with teams to implement strategies and provide direction for future growth. 

Results

SingleCare

Direct to consumer prescription savings startup

Challenge
Startup needed to scale organic acquisition to decrease digital CAC and grow revenue.

Solution
Identified LTV segments and created product-led & content marketing roadmaps aligned with the customer journey.

Hired and led cross functional team (SEO, content, writers, PM, engineers, agencies).

Results

  • Grew organic acquisition from 250k visitors to a peak of 4.5mm visitors / month
  • Grew organic revenue 25x

Pet Marketplace

Puppy marketplace - connecting responsible breeders with puppy lovers
  • Developed growth strategy which brought 330% growth in localized high intent traffic to client’s site.
  • Worked with cross functional team to get the strategy implemented and support additional company initiatives.  

Healthcare Marketplace - connecting patients and providers

  • 570% organic growth
  • Partnered with CEO to revamp the website with the primary goal of increasing organic traffic.  

Autoparts Ecommerce - diesel parts DTC manufacturer

  • 50% growth from a technical SEO audit and working with the internal team to implement findings.

What's a Good Fit?

I can provide the most value when you have internal teams that can support the execution of the strategies we develop together to move your brand forward. I tend to provide the most value as a “contract head of SEO” (or growth or marketing). I work well integrating with teams internally, and partnering together on projects that will improve traffic and revenue. 

As I have extensive experience leading SEO and growth teams in-house (SingleCare and Houzz most recently), I understand what it takes to get projects done. I focus more on substance than presentation and prefer to get projects into production rather than hand over decks and audits.

I’m a good fit if you want help:

  • Developing strategies and roadmaps to drive growth
  • Defining project requirements for SEO and growth projects
  • Building and refining processes to support SEO and growth
  • Leveling up your team (I like to build up teams and give them knowledge, not just pass off a checklist of projects)
  • Understanding the market and your TAM in Google
I’m not a good fit if you are looking for a partner to:
  • Churn out a lot of content
  • Build links
  • Want a lot of pretty decks for meetings
  • Create a really big audit doc that no one wants to read
If you think I might be a good fit for your team, reach out, I’d love to connect. If I’m not a good fit, I can probably point you in the right direction.

Sustainable Growth Strategy

Made in California

Pomar Digital, LLC

Templeton, CA