Fractional VP of Growth & Marketing
Full-funnel growth leadership for startups ready to scale.
I’ve spent 15+ years helping companies grow - improving acquisition, retention, and revenue. I blend marketing, technical, and product experience to help teams identify what's going to move the needle and build cross-functional systems that scale into durable, full-funnel impact.
How I help
I work with early and growth stage companies to:
- Clarify product market fit and surface the cohorts, behaviors, and segments that drive the strongest LTV and best CAC efficiency
- Leverage data to improve acquisition, identifying what’s working, what isn’t, and where to double down across organic, paid, and product-led channels
- Boost activation, retention, and LTV by uncovering re-engagement, lifecycle, and product opportunities
- Reduce friction in the user flow with qualitative and quantitative analysis that improves conversion across the entire funnel
- Build the cross-functional systems and roadmap that scale acquisition, activation, retention, and revenue
- Bring clarity and structure to marketing, product, and analytics efforts so teams move faster with less guesswork
- Accelerate execution with hands-on support where needed – audits, experiments, funnels, flows, lifecycle, tracking, and more
Key Services
- Fractional VP of Growth
- Full-funnel growth diagnostics
- Acquisition, activation & retention systems
- SEO, AI & content growth strategy
- Experimentation & analytics architecture
- Growth team structure & hiring
Who I work with
I partner with early and growth stage startups that need senior growth leadership without a full-time hire.
I’m a fit for teams looking to:
- Build or rebuild their growth engine
- Improve activation, retention, and acquisition
- Implement product led growth loops
- Create a real strategy and roadmap when growth is flat or fragmented
Why teams choose me
- I bring 15+ years of hands-on experience with marketplaces and consumer businesses
- I move fast and create clarity where teams feel stuck
- I build durable systems, not short-term hacks
- I join the team, I’m not an outside consultant throwing a strategy deck at you
- I’m easy to work with
